|Bauer Hockey Opens OWN THE MOMENT Hockey Experience|
“Today is a historic day for Bauer Hockey as we open the first-ever OWN THE MOMENT hockey experience,” said Rich Wuerthele, Executive Vice President, Bauer Hockey. “This state-of-the-art retail experience elevates our brand and provides the ultimate BAUER showcase. Through our extensively-trained BAUER Personal Fit Experts, players of all ages will now have the ability to be properly fit with the same expertise and knowledge of those who work alongside the most elite-level BAUER players.”
Built and designed to deliver an exciting and engaging brand experience with unprecedented personalized service, the OWN THE MOMENT Hockey Experience takes in-store shopping for hockey equipment and apparel to new heights. Complete with a 2,500 square foot indoor ice rink, the OWN THE MOMENT Hockey Experience provides hockey enthusiasts a unique “fit, learn and experience” process that matches players of all levels with the right BAUER equipment for their game and style of play.
Today’s grand opening celebration featured Wuerthele, as well as Performance Sports Group CEO Kevin Davis and President of PSG Brands Amir Rosenthal. In addition, Massachusetts natives Jack Eichel of the Buffalo Sabres, Jimmy Hayes of the Boston Bruins and NHL legend Mark Messier were also on hand for the celebration, which drew hundreds of hockey fans and players from around New England.
In true hockey fashion, Bauer Hockey also held an on-ice, pre-game ceremony, complete with famed Boston Bruins legend Rene Rancourt singing the national anthem alongside the Burlington Fire Department Honor Guard and a ceremonial puck drop with Eichel, Hayes, Messier and young hockey players from the local area.
Bauer Hockey plans to open a total of 8-10 OWN THE MOMENT Hockey Experiences in the U.S. and Canada. Bauer Hockey has already announced the second OWN THE MOMENT Hockey Experience will open in Bloomington, Minn. this fall.
ABOUT BAUER HOCKEY
Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Performance Sports Group Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/TSX Composite Index. For more information, visit Bauer Hockey’s website at www.BAUER.com.
ABOUT PERFORMANCE SPORTS GROUP LTD.
Performance Sports Group Ltd. (NYSE: PSG) (TSX: PSG) is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment, as well as related apparel and soccer apparel. The company is the global leader in hockey with the strongest and most recognized brand, and it holds the No. 1 North American position in baseball and softball. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names and are distributed by sales representatives and independent distributors throughout the world. The company is focused on building its leadership position by growing market share in all product categories and pursuing strategic acquisitions. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/TSX Composite Index. For more information, please visit www.PerformanceSportsGroup.com.
Sr. Manager, Corporate Communications
Performance Sports Group